Come on, you know it and we know it. Everybody is on Facebook. Put your practice where they put their nose...in their phones. Facebook advertising has been in the top tier for digital advertising and it is not going anywhere. If you want to have some consistency in your lead flow, Facebook is where it's at.
Everyone knows that Instagram has taken some serious marketshare as of late, and the lead flow and client acquisition has come along with it. Round out your online digital advertising presence with Instagram ads and see what your "story" can do for you.
Meet your prospects where they are. If they are searching for what you offer, you know they are far along the sales process already. Moreover, if they are searching and see you first, guess who probably lands that client? You.